Every Founder’s Glass Ceiling.
When you’ve taken a truly valued product to market, created a business around it and realized success, it can be confusing and frustrating when you seem to reach that glass ceiling with your market share.
When you’ve taken a truly valued product to market, created a business around it and realized success, it can be confusing and frustrating when you seem to reach that glass ceiling with your market share. You know there is more market to get at and you can’t quite figure out why you’re stuck or how to get unstuck. This is where Rip-It Sports was when they approached us in 2015 to help them get unstuck.
One of the keys to helping them do this was injecting a little bit of their founder’s perspective back into the model and digging deeper into the market they were serving. That perpetual glass ceiling is something you will have to continue to overcome as a business owner. No matter how good your product is or how efficient and cost-effective your process for producing it, the needs of your customer will evolve and change overtime. The secret to success is designing a business that resets the level of the glass ceiling, effectively helping you to overcome market hurdles to gain greater share and retain that share over time.
Rip-It got really good at producing a few products but lost touch with their secret sauce, the customers. So even though they had a great product and on paper their operations and processes were sound, they weren’t focusing everything around allowing their employees, who are always closer to the problems, to innovate and operate free from operational burden and they weren’t allowing themselves to truly know and focus on their customers. When it all boils down, this is exactly why they weren’t breaking through the glass ceiling.